Top 5 Social Media Platform to Reach Mass

In today’s generation of new media, when the world is at your fingertips with just a click, the new businesses that have sprung up along with the old ones have an added advantage of letting others know about them.

One of the most popular marketing tools which provide seo & smo services for companies these days are social media platforms like Facebook and Instagram. Here is a list of five top social media platforms to reach the mass:

Facebook

It is one of the most popular and widely used platforms used by companies of all sizes to reach their target audiences. Being one of the world’s biggest social media platforms, it gives an exposure to the company and helps them get a diversified audience. The age range and literacy of the users differ widely thereby making it the best place for a company’s exposure. SEO services company in Mumbai says that one of the chief distinctive characteristics of Facebook is its advertisements, which makes it a targeted digital advertising platform.

Instagram

Branding agencies in Mumbai also agree that Instagram is the most popular social media platform among the younger generation of the world. Owned by Facebook, this app enables its users to upload pictures, videos and follow other people. It is like having a personal photo journal. Modern day companies have used the platform really well and just like facebook, they run advertisements and sponsored promotions for their brands and products.

Twitter

Twitter is the bird which has been making some noise in the marketing scenario for the past few years. With a whopping number of over 328 million active users, Twitter is another social media platform which might help a company grow. The use of hashtags is the most common thing on twitter. These hashtags act as links which might enable a user to reach the content they are looking for at a faster rate. Twitter offers great advertising opportunities as well which helps a company to reach its target audience in no time!

YouTube

YouTube is the go-to site for everyone in this world. From entertainment to tutorial lessons, this platform has a video for everything. Advertising agencies in Mumbai claim it's like a magic lamp one uses to get all the solutions to their questions. The magic lamp was founded in 2005 and since then, media has come a really long way and so has business ventures. The platform allows a company to promote their brands using an unlimited amount of video promotion. YouTube helps the company to reach out to a wider audience all over the world.

Pinterest

Pinterest is another social media channel that is slowly but steadily gaining grounds as a popular digital marketing medium. Here, a company can ‘pin’ the pictures of their products or marketing graphics in virtual displays called ‘boards’. With instant share links located conveniently for other leading social media channels like Facebook, Instagram, etc. Pinterest has come a long way to become a preferred social media platform to reach the mass!

Conclusion

Due to low marketing budget often some companies fail to show their presence in leading social media platforms. It should be kept in mind that social media is the magic ingredient that can lead a company to its peak of success in no time. Hence it is advised to opt for social media marketing whenever and wherever possible.